Travelfusion and Riyadh Air Sign Strategic Agreement to Deliver Global NDC Distribution

London, UK – December 17, 2025 – Travelfusion, the leading global Direct Connect and NDC aggregator, is proud to announce a new strategic partnership with Riyadh Air, Saudi Arabia’s next generation national carrier. The collaboration marks a significant step in enabling Riyadh Air to accelerate its modern distribution strategy and deliver rich, retail-ready content to travel sellers worldwide.

Under this agreement, Travelfusion will provide seamless access to Riyadh Air’s NDC content for its global network of OTAs, TMCs and travel partners. This includes dynamic fare options, branded products, ancillaries, and a digitally enhanced booking experience designed around transparency and customer choice.

“We are delighted to welcome Riyadh Air onto the Travelfusion platform,” said Eytan Bicaci Baruh, Vice President Commercial at Travelfusion. “Riyadh Air represents a bold new chapter for aviation in the region, and our advanced NDC capabilities will empower their retailing strategy from day one. Together, we will deliver a modern, efficient, and highly scalable distribution experience for partners across the world.”

Vincent Coste, Chief Commercial Officer at Riyadh Air, added: “Collaborating with Travelfusion is a pivotal step in our mission to redefine travel distribution and retailing. Travelfusion’s global reach and innovative technology will enable us to connect with travellers worldwide while enhancing their booking experiences through dynamic, personalised content. This partnership strengthens the foundation of our long-term collaboration and positions us for rapid global growth.”

Strengthening Travelfusion’s Leadership in NDC Innovation

With the addition of Riyadh Air, Travelfusion continues to expand its portfolio of full-service carriers adopting NDC as their preferred retailing standard. Travelfusion remains at the forefront of NDC leadership by:


  • Supporting airlines globally as they design, launch and scale next-generation distribution models

  • Delivering reliable, high-performance connectivity to thousands of travel sellers

  • Shaping industry standards, actively participating in advisory boards, forums and working groups to share best practices and drive operational consistency

  • Enabling richer product merchandising, unlocking new revenue opportunities for airlines and improved choice for travellers

This partnership reinforces Travelfusion’s commitment to supporting airlines in their transition toward more flexible and modern retailing, while providing travel sellers with faster access to differentiated content.

About Riyadh Air
Riyadh Air, a PIF company, is a world-class airline. Launched in March 2023, the airline will be a digitally led, full-service airline that adopts the best global sustainability and safety practices across its advanced fleet of aircraft. Riyadh Air will equip its aircraft with the most advanced, state-of-the-art features with innovative, best-in-class cabin interiors and experiences, including next generation digital in-flight entertainment systems and connectivity solutions. Riyadh Air will connect guests to over 100 destinations around the world by 2030 through offering an exceptional guest experience with authentic, warm Saudi hospitality at its heart.

For more information, please visit: www.riyadhair.com

Media inquiries: media@riyadhair.com

About Travelfusion
Travelfusion is a global travel technology leader specializing in Direct Connect distribution for over 450 Low-Cost Carriers and more than 65 NDC-enabled airlines. The platform provides end-to-end flight content aggregation, booking, and servicing solutions to travel sellers across the globe. By driving innovation in airline distribution, Travelfusion helps partners stay ahead in an evolving digital travel ecosystem.